Directories have been around near enough as long as the internet. Yahoo originally started as a directory and the name is short for “Yet Another Hierarchical Officious Oracle” which is a fancy way of saying that it organised websites (the hierarchical bit) and was by no means the first (“yet another”). Unless they are completely automated, which is unusual, directories have their own rules and regulations. Sticking to these will give you a better chance of getting a link back from them.
1. Choose the correct category
This may seem like something from days gone by. After all, Google categorises everything every time you search. But directory sites like to keep things neat and tidy.
This means you need to choose the best matching category to submit your site to. Category names and classifications vary from site to site, which is why automated software is difficult to create and maintain and often fails.
Directory owners can be trigger happy with the delete key on wrongly categorised sites or – at a minimum – it can cause delays while your proposed entry is pushed to the back of the queue, behind sites who were more diligent in selecting their category.
2. Name your site correctly
Most directories are fussy about your site name. If in doubt, keep the name you use to just the business name. And do your best to keep this consistent across the directories you submit to. I find it best to keep a file with the details and copy & paste the various items. Other people like to use form filler add-ons in their browser but personally I’ve never got on with those.
The importance of naming your site correctly is magnified if you run a local business. Google uses signals from everywhere and its algorithm doesn’t necessarily match up your business details if they are different across various sites.
3. Keep your address consistent
This is similar to the name field as, again, Google uses this as an extra verification for your company data. But hides a multitude of issues – not every site has the same fields for addresses. Some of them use almost a free text system, others let you choose from a drop down selection for things like state or county. Sometimes this is just offered for the USA, sometimes it includes other countries as well. Keep this as consistent as possible.
4. No hype in the description
Directories like to present their data relatively formally. This means that they don’t like the description of your company stuffed with keywords. Treat your description in the same way as an impartial journalist would: make it a statement about your company and what it offers. You can weave in a few keywords if they are relevant but as a general rule, keep things formal and matter-of-fact.
5. Learn the skill of patience
Unless you’re paying for fast inclusion (and you’ll need to take a view as to whether or not that is worth it) then speed isn’t something that directory sites are renowned for.
Most have queues that would have made the old communist Eastern Bloc proud. A few days is unusual. Most are weeks or months, sometimes years.
That’s fine because it works in your favour. Even if you submit to a hundred directories in a day – mind numbing but perfectly do-able – they won’t all be approved at the same time. Then Google needs time to find and index them. So there’s no real chance of getting penalised for submitting directory links too fast.
Marketing a company or a product online is such a tedious job for some people. While traditional marketing techniques such as hanging posters in a crowded place still work for some businesses, other enterprises take advantages the influence of internet. Before starting your online marketing campaign, it is necessary that you develop first a marketing plan that will lead your efforts to the right direction. Create a strategy that will improve the online presence and attract more audience to your website. Below is a step-by-step online marketing process:
Conduct A Thorough Research
Any business should conduct an intensive market research before starting a marketing campaign on different online portals. Learning the new technologies and methodologies is also necessary to get ahead of the tight competition in the online market. The market research usually concentrates on direct competitors and examines the competitor’s marketing strategy. List down the names of your competitors in your chosen industry and take a close look on how they promote their companies and brands on the web. Take note of the affiliate marketing programs they are using, including the advertising schemes or any online offers they are bidding to consumers. Observe whether your competitors are implementing social media marketing and take the full advantage of YouTube, MySpace, Facebook or Twitter in promoting their company.
Create Your Website
Build a website that you can utilize for marketing and promoting your company and your brand. Before constructing a website that would represent your company to the web, it is essential that you pay heed to the effective strategies of your competitors. However, do not copy the web design of your competitors as it will not help differentiate yourself in the market. Keep in mind that uniqueness is important in creating a sound brand on the web. Pay close attention to the attributes of websites that you like. Moreover, evaluate the strengths and weaknesses of your competitor’s website. Consider adopting their strengths of their web design and resolve the weak points of their design to come up with an outstanding website.
Develop A Marketing Strategy
Evaluate your list of strengths and weaknesses that you have identified in other websites. From this list, develop a marketing strategy that will promote your company or products. Let your target market know who you are, what you can offer to them and how will they benefit from your company. Consider implementing web marketing options such as building traffic, linking in forums and online communities, using keywords on your website, providing informative articles, creating online tutorials in video format or publishing a blog, where you can easily reach out and interact with your target clients. Employ the marketing strategy you know best suits your business needs.
Monitor and Analyze Progress
It is not enough that you plan and execute your marketing strategy. It is crucial that you monitor and analyze the progress of the implementation of your online marketing strategy to see whether it is really working for your business. Know where your website traffic originates and know whether this traffic comes from the links you have created across the web. The more quality traffic your website gets, the higher the chance your website will appear on the first page of search engines.
One of the keys to success in internet marketing is getting traffic to your website. But that’s only the first step – you then need to convert those visitors into customers. And that’s why writing sales copy that sells is so important. Anybody can write and write but unless it is of interest to the readers what is the point?
You need to engage your visitors and get them interested in your product or service. There’s no point paying money to get people to your website to then see them clicking away after a few seconds. So here are 3 tips to help you with your copy writing.
1. Spend time getting to know your prospective customers. Visit forums related to your niche, take notes about the questions being asked and the subjects that are discussed. Understand the problems and frustrations that people face. What are their main fears?
Once you have this knowledge you can then start to craft your sales message. You should focus on the fact that you have solutions to their problems – so concentrate on the benefits you are offering them. By putting yourself in your customers’ shoes you are much more likely to write effective sales copy.
2. Be clear about what you want people to do. This could be to join a list, to click through to a particular page or to buy a product. Then write your copy with that aim in mind.
The last thing you want is to have mixed messages that confuse the reader. Remember that a confused mind is very likely to say no, so keep it simple and clear. A good rule of thumb is to have one call to action. You will be pleasantly surprised as to how effective this can be.
3. Cater for different types of readers. Some people simply scan a page, whilst others read every word. So a good approach, which satisfies both types, is to have headlines interspersed throughout the text. Make sure that they convey what the section is about, so that even if people don’t read everything they’ll still get the gist of your message.
Give some thought to the layout as well – there is nothing more off-putting than seeing a huge block of text. Short paragraphs are much better than one long paragraph. If you can include some meaningful visuals e.g. photos of your niche or graphs, that can be a great help as well.
For more tips on running your online business log on to the site that you see below. There you will find Hints Tips and Free products to help you Build an Online Business Today.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.